Chriselle D'souza

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Organization: Castlemain
Title: Senior Director

Demographics

Industry: Consulting, Government, Health Care, Marketing/Communications/Media, Service

Experience & Skills

Years of Experience: I've spent 1-3 years in Change Management

Responsibility Level: Director

Professional Bio:
As a strategic leader, passionate about designing services and communications, I believe everything starts and evolves with people at the centre. Engaging and empowering audiences can result in meaningful and sustainable change. Leveraging skillsets and experience in human-centered service design and audience-informed communication, I help teams, brands and organizations reimagine how they can connect with the communities they serve. Over the past 15 years, I’ve led cross-functional teams to amplify stories and deliver campaigns, services and programs that blend curiosity, insight, creativity and evidence-based design. My work bridges strategy, design, delivery, agility and evaluation — turning complex systems into experiences that aim to feel seamless, inclusive and meaningful. I believe design isn’t just about what we make, but how we make it: collaboratively, empathetically and with a clear understanding of real human needs. I'm a fan of conversational debates that spark ideas and innovation, two-way mentorship and an avid participant in life-long learning opportunities.